Background to Social Media Marketing

Traditional Marketing vs. Online Marketing

In today's world there are many ways marketing teams can subject you to advertisements. For marketers, choosing the right campaign is crucial success. Most all campaigns will either fall under Traditional Marketing, the ads we most commonly think of, or Online Marketing, ads and campaigns better suited to the 2017 digital world.

Traditional:

Online:

TV commercials

Mailing ads

Print ads (magazine/ newspaper)

Billboard ads

Telemarketing

Social Media ads

Social Media engagement

Mobile ads (online articles etc.)

Website ads

Social Media Engagement vs. Social Media Ads

Just like Traditional vs. Online marketing, Social Media Marketing (SMM) has two different strategies based on the business's goals. To put it simply, businesses can choose to connect and engage with their customer or subject them to ads about there new or current products.

The images above clearly show the different between ads and engagement. The image on the left is from Nike's Instagram and is a perfect example of company can connect with buyers. In there case they show a picture about working out or demonstrating how many customers use there product. On the right is a Facebook ad specifically put up by Oyster. Here the goal is much different as they are seeking to get people to signup for their eBooks rather than connecting with the reading audience.